Clikalia
2020
Senior Product Designer Lead
Branding, Design System, Webapp, Proptech, Team Lead, Growth
Elevating to the next level
Boosting engagement and conversion rates by over 40%
I undertook a complete redesign, adapting the branding to better align with the needs of both users and business stakeholders. The tone, concept, and structure were refined to support the company’s next level of growth. Comprehensive brand guidelines were established, laying the foundation for consistent branding across all touchpoints.
This included a detailed guide on extending the brand experience beyond the website, ensuring consistency across third-party platforms to maintain the same quality experience for potential clients.
I led the evolution of every touchpoint, covering all user and client flows both on and off-screen. As Product Design Lead, I was responsible for creating, developing, and overseeing each phase while managing a mid-sized multidisciplinary team focused on driving the company’s growth. Complex forms and critical data entry processes were organized and improved based on real user feedback.
Additionally, I ensured visual consistency and quality across departments by overseeing all interactions, while providing ongoing guidance and follow-up to maintain a seamless experience.
