ETpay
2022 – Now
Head of UX & UI
Design System, Brand Owner, Fintech Solutions, Payment Method
Conversion increased by 25%
I contributed to improving the company's average conversion rate from 45% up to 73%
Starting as a "simple" payment method in one country, we’ve grown into a full fintech ecosystem operating across two nations with over 300,000 daily transactions. By aligning a multidisciplinary team with a shared vision, I worked closely with the CEO, CTO, and stakeholders to deliver a high-quality product.
Guided by insights from stakeholders, customers, and market trends, we've shaped not only the product we need today but also the one we aspire to build for the future.
As Head of UX & UI, I ensure every touchpoint reflects the brand’s integrity and vision, extending this across the entire user journey. From screens, transitions, micro-interactions, and emails to videos and technical documentation, we craft a cohesive, exceptional experience. Even when the brand isn't visible, ETpay operates seamlessly as a white-label tool, providing a harmonious experience.
The challenge has been developing a tailored workflow, framework, and robust design system to meet the fast-paced demands of the fintech ecosystem.
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